In 2019, I wrote an article about apparel companies making strides to improve their social and environmental impact while balancing economic sustainability. In 2020, some apparel brands continued to make great strides in environmental sustainability despite the raging Covid-19 pandemic, while social sustainability took terrible hits. environmental sustainability takes new strides
ThredUp and Rent The Runway created a new partnership called "Revive by Rent The Runway" that allows ThredUp to sell designer apparel that Rent the Runway retires at 80% off its original retail value. Rent The Runway has always sold retired apparel to their own members; however, the collab allows Rent the Runway to help more of the retired apparel to find new homes, which keeps textile waste from landfills for as long as possible, thus reducing fashion’s impact on the planet.
Social sustainability progress slides backward
Unfortunately, the pandemic created social sustainability progress to slide backward. As customers changed their spending, brands canceled orders and failed to pay for existing orders, causing garment suppliers to lose about $16.2 billion. Around 10% of this would have gone to textile workers as wages. This terribly impacted a group that was already highly vulnerable, such as the Bangladeshi parents that had to sell their newborn baby when they couldn't afford their bills after the garment factory they worked at shut down.
How can you help support sustainable efforts?
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